Chyron has embraced the need to dramatically improve productivity, minimize or eliminate expenditures for new equipment and provide a dramatic return on investment that bears scant resemblance to traditional media revenue models.
Achieved by providing access to graphics creation services entirely online via the concept of “distributed centralization,” graphic assets become virtual, which means that users can create compelling content, without special training, from anywhere on the planet with Internet access – and without capital intensive hubs.
The economies of scale offered by computing “in the cloud” enables Chyron’s suite of enterprise-level hosted applications to provide these efficiencies to the professional television and media industries. Offering a large-scale hosted web infrastructure where everything is hosted in a secure and fault-tolerant environment, as well as a comprehensive suite of online production tools, anyone with a web browser can share assets and create content.
Moreover, the entire Chyron-devised hosting system integrates seamlessly with existing television graphics and production equipment, Chyron or otherwise. Content isn’t restricted to television formats, so it can be quickly and automatically repurposed for web, mobile, and even print media, all from the same browser-based application suite.
It’s all about achieving immediate results that are reflected in the bottom line, and who doesn’t want to see that?
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